There are NIL deals and then there’s the NIL deal signed by Nebraska freshman wide receiver Decoldest Crawford, who will soon star in radio and TV commercials for Omaha-based HVAC company SOS Heating and Cooling.

It’s a match made in NIL heaven. It’s a dream scenario for all involved.

“We didn’t expect to be in a situation like this but the second we saw that Decoldest was signing with Nebraska the light bulb went off immediately,” Jake Wasikowski of SOS told OutKick. “We said we have to get this guy to be the spokesperson for us and so far it’s going really well.”

Crawford, a six-foot, 180-pound receiver out of Shreveport, Louisiana, will forever be known as the first NIL deal signed by SOS. This is business 101 for each side. Capitalism at its finest.