Name, image and likeness deals are the most prominent story before the 2022 college football season. As Nick Saban, Jimbo Fisher and Deion Sanders trade barbs, Ohio State Buckeyes coach Ryan Day is outlining a NIL budget for the program.

Day, one of the highest paid college football coaches in 2022, recognizes the landscape of the sport. NIL deals are one of the biggest draws for athletes to top programs, players want to be compensated for their skills. Until the NCAA or Congress figures out guidelines for deals to eliminate the current ‘Wild West’ environment, the Buckeyes need to be prepared for the existing climate.

Meeting with Ohio State supporters during a Columbus business meeting, per Cleveland.com, Day said the Buckeyes’ program needs a $13 million NIL budget to maintain its roster and to remain a contender for the College Football Playoff.