LSU head coach Brian Kelly believes that college football has reached a critical point when it comes to handling name, image, and likeness.

"College athletics is at a crossroads if this doesn't get fixed," Kelly told ESPN's Alex Scarborough.

"Look, I think, more than anything else, they hear it now – that college sports is in jeopardy," he added.

Kelly was among a contingent of coaches and administrators from the SEC that travelled to Washington earlier this month to make the case for federal assistance in regulating how college athletes can make money off NIL. Conference commissioner Greg Sankey and Alabama head coach Nick Saban were among the group that went to the nation's capital.