Bleacher Report
One of the games on the college football bowl schedule will have a new look this year, as the Cheez-It Bowl has officially been renamed to the Pop-Tarts Bowl and it is scheduled for Dec. 28 in Orlando:
This will mark the first time that Pop-Tarts has sponsored a college football bowl game. The game is still organized by Florida Citrus Sports and will feature teams from the ACC and Big 12 conferences.