The Big Ten's prime-time Black Friday football game between Michigan State and Penn State will take place at Ford Field.

The Spartans announced the date and start time for the Nov. 24 matchup on Wednesday:

The Big Ten's media rights deal signed in August, which guarantees the conference more than $8 billion over the next seven years, included an agreement for an additional prime-time Black Friday game on NBC.

CBS will broadcast the afternoon matchup between Iowa and Nebraska on the post-Thanksgiving holiday.