Egotastic Sports
In news you don't care about, Angel Reese, the breakout star from the College Basketball championships who went viral for talking smack and tormenting the opposing team, in what you'd argue was not very sportsmanlike behavior in their era of being the best, a winner, or champion is seen as being a jerk, because it implies we are not all equally average at a task.
She's gone onto hang out with Kim Kardashian, really solidify her name in the scene, attend parties for Sports Illustrated swim, and has become the belle of the ball, despite the smack talking.