The Florida Atlantic Owls may become the first Cinderella team to see its players profit from their exploits. Based on the early returns, those profits should be fairly significant.

Florida Atlantic donors launched an NIL collective for the team as their Cinderella run took them all the way to the Final Four. According to Ross Dellenger of SI, the collective has already raised $65,000 in its first week of fundraising, with a goal of $100,000 by the weekend.