Travis Hunter wants to be the best. The best at football. The best at business. The best at whatever he does at all times.

On his journey to becoming the best, the highly touted Jackson State University freshman cornerback is learning from the best to ever play the position in Pro Football Hall of Fame inductee Deion Sanders, who is in his third year as head coach of the Tigers as he continues to change the college football landscape by providing more opportunities in and around HBCUs.

Off the field, Hunter has an equally impressive teacher in Michael Strahan. The football Hall of Famer is a two-time Emmy-winning TV personality who hosts Good Morning America and The $100,000 Pyramid, is an analyst on Fox NFL Sunday, and started multidimensional talent management, music, branding and production company SMAC Entertainment with long-time business partner Constance Schwartz-Morini in 2010.

Also under Strahan’s empire is Michael Strahan, a clothing and lifestyle brand founded in 2015, which recently introduced Michael Strahan Daily Defense, a new skin and shave line.

Hunter is learning firsthand from Strahan by joining the brand as its first ambassador, a partnership made possible by the NCAA’s NIL policy adopted in 2021 permitting collegiate athletes to monetize their name, image and likeness.

The nation’s top recruit, who surprisingly snubbed Sanders’ alma mater Florida State University to play for Coach Prime at Jackson State, will be the face of several Michael Strahan brand efforts, including its continued expansion of tailored and sportswear clothing lines, and will appear in brand marketing efforts across print, digital and social media.