The name, image, likeness (NIL) world has changed the college basketball landscape. Top recruits and elite players have already earned significant sums — sometimes seven figures — in just the first year of this new era.

The rapid change has also prompted top leaders to push for more NIL opportunities on behalf of their athletes. Ohio State athletic director Gene Smith said this summer it would take $13 million a year to maintain the talent pipeline in Columbus. This is no longer about stadiums and arenas and fancy locker rooms in the race to be the best in college sports. The NIL opportunities available to athletes matter, too — particularly when it comes to attracting transfers.

While the transfer portal set records before NIL laws came into effect, it's clear top athletes switching schools weighed moneymaking potential when making decisions about their futures this offseason. Everything is still relatively new and undefined, however, so it's challenging to come up with a definitive metric for what that potential means.

There are athletes with giant followings who don't have the NIL deals that others with smaller social media reach and more talent have been able to secure. There are athletes with strong brands who are millionaires. Meanwhile, Nebraska wide receiver Decoldest Crawford signed an NIL deal with a heating and cooling company in Lincoln, Nebraska, because of his name. A lot of this doesn't make much sense yet.

The following is a list of the 15 college basketball transfers, men's and women's, who could have multiple NIL opportunities at their new schools. It is based on the partnerships athletes have already signed, their talent, their social media followings, their new school and market, and their potential to become a star — or a bigger star, at least — in the new season.

This is not a ranking — rather, a group of transfers who could be athletes, students and entrepreneurs this season.

1. Haley and Hanna Cavinder, Miami Hurricanes

5-foot-6, guard, 19.8 PPG at Fresno State (2021-22); 5-6, guard, 14.5 PPG at Fresno State (2021-22)

Per Forbes, the former Fresno State stars were already millionaires before moving to South Beach this summer, with 31 deals under their belt in the past year. Now, they'll capitalize on more NIL opportunities — with the help of the 5 million social followers who boost their collective value — and flourish in a hotspot for celebrities and major brands.