The most impactful football recruiting announcement of the past decade came without warning. But when Arch Manning, nephew of Peyton and Eli Manning, grandson of Archie Manning and son of Cooper Manning, announced his college destination on Thursday, it sent a tidal wave that stretched well beyond the world of football.

No production. No buildup. No public reveal of an overwhelming, accompanying NIL sponsorship—at least not yet.

Just a tweet from Arch, the No. 1 quarterback and No. 1 overall player in the class of 2023, according to 247Sports, that included six simple but hugely impactful words.

“Committed to the University of Texas,” Arch wrote. (He also added a #HookEm hashtag and included a photo of himself in Texas gear.)

Just like that, one of the most talked about high school football players in recent memory—the latest Manning in a decorated line of successful Mannings—picked Texas over Alabama, Georgia, LSU, Clemson and others.

It’s worth mentioning, of course, that this is merely a verbal commitment at the moment. At the same time, given the patience and lack of publicity of this decision, it feels mighty stable.

While Arch needed only six words (and a hashtag) to end one of the most intriguing recruiting battles in the history of the sport, the news prompted a flood of responses that used three familiar, tired words.

Texas is back.

That statement, of course, has been put through a workout over the past decade. It began as a rallying cry to signal the return of more successful moments. But when Texas struggles, as it often has of late, it mutates into a running joke baked in sarcasm for rival fan bases to scream from the mountaintops.

With a record of 70-55 over the past 10 years, there have been ample opportunities to mock the Longhorns—a program with more resources than just about any school in the nation.