Paris Saint-Germain president Nasser Al-Khelaifi said the Champions League final should be a bigger spectacle than the Super Bowl and that it needs to evolve to capture a bigger audience.
He told The Athletic he "can't understand how the Super Bowl can feel bigger than the Champions League final," despite the fact that the 2021 Champions League final drew 700 million viewers and the 2022 Super Bowl only had 112 million viewers.
The 48-year-old Qatari businessman is said to have been debating ideas ahead of last week's European Club Association (ECA) General Assembly, for clubs to explore "new commercial opportunities."
"The Super Bowl, and the U.S. generally, have this mindset, creativity and entertainment. That's what I have suggested, to have an opening ceremony to the Champions League, to have one match on the opening night where the winners take on a big team — maybe it is not a good idea, but at least let's challenge the status quo. Each match needs to be an event and entertainment."