Saint Peter's star Doug Edert — the man, the myth and the mustache himself — has signed an NIL deal with Buffalo Wild Wings and launched a clothing line featuring his image. Edert's endorsements are one of the first and most noteworthy developments of March Madness in the Name, Image and Likeness era of college athletics. 

Edert, the surprising hero of the first weekend of this year's NCAA Tournament as an off-the-bench sharpshooter for No. 15 seed Saint Peter's, posted on Instagram late Tuesday night announcing the partnership by posting a photo of a Buffalo Wild Wings campaign with Overtime.