Bose has announced that heading into March Madness, the industry-leading audio equipment company has signed NIL deals with three college basketball stars across both men’s and women’s basketball: South Carolina Gamecocks forward Aliyah Boston, Gonzaga Bulldogs center Chet Holmgren and Duke Blue Devils forward Wendell Moore.

Boston, a star for the South Carolina Gamecocks, led the program to a No. 1 seed in the NCAA Tournament, and Dawn Staley’s group is poised to make a national title run once again in 2022. The Gamecocks will play the winner of Howard-UIW in the No. 16 seed play-in game. Similarly, Holmgren powered Mark Few and the Gonzaga Bulldogs to a No. 1 seed for the second consecutive season, with the program coming in at the No. 1 overall seed both times, and the Bulldogs will play Georgia State in the first round. Lastly, Moore, a junior, scored 13.5 points per contest in earning Duke a No. 2 seed, and the Blue Devils will take on No. 15 CSU Fullerton in the first round of the NCAA Tournament.