Caitlin Clark shattered record after record during her captivating run in women’s college basketball. Clark’s jersey sales are doing the same thing.
Clark jerseys have flown off the shelves at a blistering rate. Within a day of being selected by the Indiana Fever first overall in the 2024 WNBA Draft last week, Clark’s Fever jersey became the top-earning jersey ever for a draft pick.
But Clark’s jersey sales aren’t just destroying records among her female peers. According to NY Daily News’ Dick Weiss, Clark sold more jerseys in a single day than the entire Dallas Cowboys roster last NFL season.
Caitlin Clark sold more Fever jerseys in one day than the Cowboys sold last year for the entire team.
— Dick Weiss (@HoopsWeiss) April 19, 2024
The Cowboys are the NFL’s most famous franchise by a wide margin. They had two players rank in the top five among all jerseys sold last season. Cowboys star Micah Parsons had the NFL’s top-selling jersey, besting Kansas City Chiefs quarterback Patrick Mahomes.
For Clark to outsell every single Cowboys player — including the NFL-leading Parsons — in a single day proves just how big her star has gotten within the sports zeitgeist.
The Iowa alum already had one superstar musician rocking a Clark jersey during his recent concert.
Clark’s marketability has proven to be undeniable at this point and why Nike was willing to pay her a massive sum to secure her as an endorser.