Total Pro Sports
Luka Doncic has decided to withdraw his bid to cancel a “Luka Doncic 7″ trademark owned by his mother at the Trademark Trial and Appeal Board.
The Dallas Mavericks superstar ended his long-standing legal battle that started in September. He wanted to pursue a new trademark with “77,” replacing the “7.” Problems arose when after an examiner considered Doncic’s application to file his trademark could cause consumer confusion due to the mark his mom has owned since 2018.
In the beginning, it was Luka’s mom who retaliated against him trying to cancel the “Luka Doncic 7” trademark by filing a motion to dismiss the case. Her argument was the Mavericks superstar lacked valid ground to cancel the mark.