Multiple heavy hitters in the college basketball world are keeping tabs on Los Angeles Lakers superstar LeBron James' son, Bronny James.

According to On3.com's Jamie Shaw, over 150 NBA scouts and college coaches have been present at Nike's Peach Jam over the past week, many of whom were specifically watching Bronny.

Duke head coach Jon Scheyer and Memphis head coach Penny Hardaway were perhaps the biggest names in attendance at the high school showcase, but Alabama's Nate Oats, Stanford's Jerod Haase, Kansas State's Jerome Tang and Oklahoma's Porter Moser were also there to observe.

The 17-year-old James, who plays his high school ball at Sierra Canyon in Los Angeles, is rated as a 4-star recruit by 247Sports, as well as the No. 46 overall player, No. 7 shooting guard and No. 12 player from the state of California in the 2023 class.