SEC commissioner Greg Sankey and Pac-12 commissioner George Kliavkoff plan to meet with lawmakers in Washington D.C. on Thursday to lobby for federal legislation to regulate name, image and likeness compensation to athletes, sources confirmed to The Athletic. Sports Illustrated was first to report news of the meetings.
In 2021, the NCAA agreed to allow college athletes the ability to earn money off sponsorship and endorsement deals. College programs are seeking regulation as they fear potential “pay for play” will entice certain players to attend schools solely based on outside deals. NCAA president Mark Emmert has also long lobbied for federal help on the matter.