Hockey culture is at odds with itself right now.

From the Blackhawks to Evander Kane, the NHL has been marred by multiple controversies in recent months. It's also one of the most expensive youth sports to play, which limits participation and limits growth.

Yet never before have so many people involved in hockey worked to move the game forward. There are learn-to-play programs, scholarships to expand access for youth of all genders and backgrounds, diversity and inclusion initiatives, and even climate change initiatives. 

The game is more dynamic than ever on the ice, but there are old players and coaches who think high-flying skill is nothing but "showboating." Tyson Nash and John Tortorella have both admonished the lacrosse-style goals that are quickly become a signature move of sorts for Anaheim Ducks rookie Trevor Zegras. 

Whether hockey is ready or not, the game is changing, and its players like Zegras, Toronto Maple Leafs style icon Auston Matthews and other skilled young players changing it by being themselves. The future faces of the game are encouraged with the direction of the game and its culture, but know more can be done to bring awareness to important issues and to help fuel the game's growth. 

"I think the league has been doing an exceptional job with the 'Hockey is for Everyone' message," Boston Bruins defenseman Charlie McAvoy said. "But it's continuing to find ways to grow the game. I'm not saying that there is complacency among organizations, but I think that each team should take on the responsibility of growing the game." 

Here's a glimpse into their world and how they view the game they play. 

How they're Using Social Media 

Talking to veteran players, they view social media as an afterthought. They might be required to put up a sponsored post or use it to promote their charities. But it's different for the new generation of athletes. Social media is how they stay in touch with their former teammates and families abroad, get information and express themselves. 

"I always posted on Instagram, it's just something we all did," Zegras said. "And it's one of those things like, you just end up playing in the NHL and you have a different type of audience. I feel like I've posted the same stuff since I was 15 years old, but I guess there's more attention on it now. I think it's great though. I think it's great for hockey and great for fans. I have a lot of fun with it and I know other guys do too."

"I like it," said Devils rookie Dawson Mercer. "But I use it too much. The last few years with COVID has been weird and we haven't been able to connect with (fans) in person, so I think social media has definitely helped that and brought in a nice way for that aspect for the game."