LSU basketball student athlete, and son of NBA hall of famer Shaquille O'Neal, Shareef O’Neal has signed a long-term deal with NFT Genius to launch a new line of NFTs. The series of NFTs that will be created will not only tell Shareef’s story but also the whole O’Neal family and their shared love of sports, family and inspiring others.

“I see NFTs as an innovative medium to bring fans along my life’s journey — to join me and my family through our own successes and struggles and bring awareness to causes that are important to me,” said O’Neal. “We want to reward everyone who secures my first NFTs that will reflect those things I am most passionate about — basketball, music, and giving back. We have a lot of surprises in store including winning signed memorabilia, free air drops, and access to some cool experiences with me and my family.”

Asked how he felt about NFTs when approached with this deal, the LSU forward said he was excited to try out the medium.