Cristiano Ronaldo has said transfer fees in football have got out of hand and that a player of his calibre in the market would now sell for €300 million.
His transfer to Real Madrid from Manchester United in the summer of 2009 was a then world record £80m, but eight years later, Neymar left Barcelona for Paris Saint-Germain for €222m.
Asked what he would likely be sold for now, he told Portuguese TVI: "Based on how football is nowadays? It's difficult to calculate.
"Today there is a lot of emphasis placed on potential and the football industry is different. I'm going to put aside [Portugal international Joao] Felix's [€120m transfer to Atletico Madrid from Benfica] case. Nowadays, any player is worth €100m having proved nothing, there is more money in football.
"A goalkeeper, a centre-back is worth €70m, €80m — I don't agree. But this is the world which we live in, the market is like that and you have to respect it. Is there a football player that has more records than me? I don't think there is a player that has more records than me."
Ronaldo left Real Madrid to join Juventus for €100m last summer and, pressed on what his worth would now be, he added: "If I were 25, if a goalkeeper is worth €75m, a player that does and has done what I have done in recent years has to have a value of three or four times that, easily, but I no longer have that desire."
The 34-year-old also said "the challenge" of winning individual and collective trophies at the top level keeps him motivated to continue playing football. The Juve forward said he could retire next year if he wanted as he has amassed a fortune in wages, endorsements and investments yet the temptation is there to play until he's 41 as he craves more silverware.