The New York Mets are baseball's hottest team. Yes, say that out loud and really let it sink in deep.
In a season that's been rife with organizational dysfunction, the players have turned it around out in Flushing, cruising to 13 wins in their last 14 games and an overall record of 19-6 since the All-Star Break. With 47 games remaining before October, New York now sits just one game back of the second NL Wild Card spot, with an all-important segment of the schedule looming.
Still, the club is struggling to sell out tickets for huge games that mere weeks ago were assumed to be meaningless. With that in mind, they've rolled out an intriguing marketing strategy.
With the Mets' biggest series of the season so far coming up at Citi Field against their division rivals, the Wild Card front-running Washington Nationals, the team is offering a promotional offer of $7 tickets in certain sections of the stadium to help draw a crowd. Given how exciting the Mets have been of late, it's crazy to think that these measures are necessary to get fans in the seats over the weekend.