If you're running a major brand account, it's never a good idea to temporarily change your Twitter handle – even if there is coordination with Twitter itself. The San Diego Padres learned that the hard way on Sunday.
The Padres' social team had an interesting idea in celebration of Mother's Day. They opted to do away with their "@Padres" Twitter handle for a day in favor of "@Madres." That made sense, I guess. It's Mother's Day – let's give the moms a shoutout across the #brands for #engagement.
But the Padres didn't change their display name – they changed their actual handle. And, evidently, someone forgot to lock down the handle on a separate account. This was what their Twitter page looked like on Sunday.